Collateral: Richmond, VA graphic design
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Graphic design: logo and trademark design for corporate institutions

Logo design, agribusiness insurance company

This insurance company is structured as a reciprocal insurer for agribusiness subscribers, and is aptly named the Insurance Exchange. This design solution took into account the concept of reciprocity. Interlocking shapes create a stylized "E", while also suggesting growth and well-being. Trees are steadfast and have long provided shelter and gathering places for community. Similarly, the Insurance Exchange provides for its policy holders.
Nothing is so contagious as enthusiasm.
–E.G. Bulwer-Lytton